Your Partner in Purpose-Driven Results
Optimize Influence was founded with a simple mission: to help businesses, organizations, and individuals unlock their full potential in the ever-evolving world of new media. In a landscape where algorithms shift constantly and consumer trends change overnight, we know how challenging it is not just to keep up—but to stand out.
The INFLUENCE Strategy
Using our signature INFLUENCE Framework, we guide clients across industries to carve out their unique lane, establish authority with their target audience, and create impact that fuels engagement, loyalty, and growth.
The INFLUENCE Framework helps you define and capitalize on the essential pillars of impactful marketing and brand growth:
- Intent – Clarify your purpose and align your actions with your goals.
- Niche – Identify and own your unique space in the market.
- Framing – Shape how your audience perceives your message and value.
- Leadership – Position yourself as a trusted authority in your field.
- Uniqueness – Highlight what sets you apart to stand out and attract.
- Evidence – Back up your claims with proof that builds credibility.
- Network – Build and leverage relationships that amplify your reach.
- Content – Create compelling, consistent content that drives engagement.
- Execution, Evaluation, Evolution – Take action, measure results, and continuously improve.
Hands-On Support from Our Devoted Team
Each member of our team embodies our company values:
- Steadfast Dedication: We proudly take ownership for our work and outcomes, showing up with unwavering commitment, excitement, and follow-through in everything we do.
- Tactical Innovation: We approach creativity with strategy and precision — solving problems, seizing opportunities, and delivering impactful results through smart, intentional action.
- Relentless Adaptability: We embrace change with energy and resilience, staying agile, solutions-focused, and ready to evolve in pursuit of excellence.
These values, combined with years of experience in the digital marketing space, empower us to serve our clients at the highest level and create lasting impact across channels.
A Message From Our Founder
As a business owner myself, I know how important it is to work with partners who truly get it. I’ve seen firsthand how frustrating it can be to invest in marketing that doesn’t feel aligned, doesn’t deliver, or just ends up being more work on your plate.
Here’s what I saw happening far too often:
- Agencies offering new-media content services without the expertise or resources to deliver them effectively.
- Agencies focused on checking boxes—delivering content without a strategy tailored to their client’s unique goals.
- Agencies refusing to take true ownership—allowing client input to override strategy, becoming “yes men” rather than strategic leaders.
Because of this, too many businesses hit pause on social media or gave up on marketing altogether, missing out on real opportunities to grow, lead in their space, and drive revenue.
That’s exactly why I started Optimize Influence — to raise the bar for how agencies and clients work together, and to bring back what’s missing in a lot of marketing today: real strategy, honest communication, and a genuine partnership.
Our services aren’t built to just check a box or fill a calendar so we can cash out—they’re rooted in a passion for content creation, a drive to understand consumers deeply, and a commitment to helping our partners win. That’s what fuels us.
Alex Spencer, Founder and CEO of Optimize Influence
