THE OI BLOG

A free resource from our team giving industry updates and effective tips to help you optimize your influence. 
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The Different Types of Influencer Marketing: Choosing the Best Path for You

It’s no secret that influencer marketing has become a prominent strategy for businesses seeking to connect with their target audience on social media platforms. With...

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Optimize influence blog

The Evolution of Content: How the Digital Landscape Has Changed Over the Past Decade

The last decade has witnessed a remarkable transformation in the digital landscape, with each year bringing forth new social media trends. From visual storytelling to...

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Optimize influence blog

Reaching Gen Z on Social Media: A Guide of Effective Digital Marketing Strategies

In today’s digital age, businesses across industries are increasingly interested in reaching Gen Z. Gen Z represents a significant consumer market with immense power. It’s...

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Optimize influence blog

AI Predicts These Will Become The Biggest Digital Marketing Trends

Developments in artificial intelligence have quickly made AI a dominating force in technology, social media, art, and research. With instant access to information and the...

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Optimize influence blog

Influencer Marketing: Is It Worth It?

As influencer marketing has grown in prominence and taken the place of more traditional advertising methods, many brands and businesses are curious to know if...

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Optimize influence blog

Don’t Make This Mistake About Your Brand

A lot of confusion surrounds the question: what is your brand? Many would answer that a brand is a logo, or a color scheme, or...

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